It is critical to optimise digital competitiveness continuously, at each stage of the process. Thus it is important that digital maturity occurs in a particular order among the nine motors.
In the Mobilisation phase it’s important that Values, Vision & Mission come first, as this motor provides answers to “why” and “where to”.
“How” has great focus in the Coordination phase, hence engines dealing with internal operations need maturing (Strategy Work, Organisation, Processes, Infrastructure and Data & Analysis).
Once the organisation has adopted new ways of working, it’s time to look at “what” and the focus will automatically be directed to the market (Value Proposition & Revenue Models, Touchpoints and Relationships).